Roughly one year ago I started metahype to help promote Second Life® musicians in-world. The name "metahype" was actually meant to be a tongue-in-cheek reference to the overselling of SL as a marketing tool for real world businesses at the time. As is evident by the handful of rl corporate sims now sitting empty or extinct, the gold rush mentality drummed up by a few opportunist simply did not live up to the 'hype'. Interestingly, while theses Goliaths were wondering why no one was paying attention, many of SL's in-world businesses were chugging along, expanding, and thriving. In-world entrepreneurs and their brands had the distinct advantage of not having to re-think their marketing and could simply evolve and help shape their own model for promotion. It's a great, and on-going story and for me, and through metahype, it's a pleasure to be along for the ride.
Metahype has grown over the year and continues to thanks to the addition of Ehme Sands as a partner but equally from a loyal base of clients. I hope to make this blog a place where metahype can share branding success stories, trends and tips with SL businesses. The blog will also chronicle the evolution of SL marketing and media as each grows more sophisticated. It’s an exciting, dynamic, and fascinating environment and for me it’s an honor for metahype to be involved.
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